that -- rove and bush understood that constituency was critical for them. he said our ideas carried the day. they didn't carry election night. >> i think voters are very aware what the issues were and what side both sides took. speaking last night at a gala, senator-elect ted cruz, a real hero of the tea party from texas, gave a postmortem on the election. he said, do you want to know why barack obama won 70% of the vote? tone on immigration contributed, but i think far more important was 47%. republicans nationally, the story they conveyed was that the 47% are stuck in a static world, we don't have to worry about you. >> i think part of it is we did let the other side define us -- >> was it the thinking about looking down on people or was it the words? >> i think what happened was early on the obama people did a good job with the perception mitt romney was george bailey, he was mr. potter. and then we said narratives that -- >> lionel barrymore. >> we can't do that as a party. as a party we have to let everybody know we're fighting for them, understand their lives, and, frankly, we failed